Those who liked the New England general store realism of L.L. Bean's pre-1990s catalogs might like what they had to offer in 1983. As we are four days into the brief twelve day season of Christmas, I thought it might be worthwhile looking back at L.L. Bean's Christmas catalog from 1983. It provides a window into a different world that has in some ways sadly disappeared. There weren't many companies that were able to elevate a kind of outdoors New England regionalism to the plane of international universal appeal, but L.L. Bean pulled it off. This catalog shows L.L. Bean for the unique outdoors outfitter that it was. There is something for everyone here, and every page has some gem worth ordering even today. For the sake of time, I didn't include the tents and some of the outdoors equipment, but otherwise it's pretty much all here. I also included all of the women's sections as well, as this blog has had its share of women readers. There's no Bean's Gunsling Belt as there was in the 1982 catalog ($12.75, women; and $13.75, men), but I'm sure if it was 1983, L.L. Bean would have probably found you one.
If I was ordering from this catalog, I would be after the Insulated Lounger Boots, Baxter State Parka (Navy), Scotch Plaid Shirts, Corduroy Chinos, Norwegian Sweater (Burgundy/White), Herringbone Twill Pants, Insulated Overpants, Wilderness Jacket (red, green plaid), Shetland sweaters (regular and cabled), that Country shawl collared cardigan, Tattersall button-downs, Blucher mocs, Sport Chukkas, Insulated Maine Hunting Shoes, Glacier Glasses, Zipper Duffel Bags, Tartan trousers, a Hand Knit Icelandic cardigan, Rangeley Tartan Flannel shirts, & that 1982 catalog Gunsling Belt. And that's just for starters, I suppose.
The interesting thing is that as I've gotten older I have found myself looking at items that weren't as appealing to me years ago. Funny that. It would be nice if the L.L Bean of old were still around to cater to those of us who, as we get older, still find this style appealing. There was a genuineness about this style of clothing, much of which was available only at L.L. Bean. In today's marketplace, so much looks the same from one retailer to another, and the truly unique has become harder and harder to find. Of course, we had a number of L.L. Bean items arrive in the mail this year, and we also visited several retail locations during the past year. However, it's just not the same as a generation ago. I know that it just isn't all L.L. Bean's fault. I have certainly grown and changed in many ways due to many experiences and challenges that life has afforded me in the intervening years. We can't help but change and grow. It is a fascinating aspect of human life. Part of what makes returning to these older catalogs interesting is remembering life - oneself and others years ago - and thereby gaining a glimpse at how much oneself and the world have changed. Anyway, enough rambling.
On the Fourth Day of Christmas - L.L. Bean Christmas 1983.
One more thing as long as I'm at it. I would order an Irish Tweed Hat (p. 115). I'm certainly old enough for this and am finding that I need something up top to keep the cold and the damp at bay. Thinning hair is something I never thought about years ago, but it does open a whole world of possibility in tweed and tartan caps and hats. For that, I am grateful and a bit warmer.
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If I was ordering from this catalog, I would be after the Insulated Lounger Boots, Baxter State Parka (Navy), Scotch Plaid Shirts, Corduroy Chinos, Norwegian Sweater (Burgundy/White), Herringbone Twill Pants, Insulated Overpants, Wilderness Jacket (red, green plaid), Shetland sweaters (regular and cabled), that Country shawl collared cardigan, Tattersall button-downs, Blucher mocs, Sport Chukkas, Insulated Maine Hunting Shoes, Glacier Glasses, Zipper Duffel Bags, Tartan trousers, a Hand Knit Icelandic cardigan, Rangeley Tartan Flannel shirts, & that 1982 catalog Gunsling Belt. And that's just for starters, I suppose.
The interesting thing is that as I've gotten older I have found myself looking at items that weren't as appealing to me years ago. Funny that. It would be nice if the L.L Bean of old were still around to cater to those of us who, as we get older, still find this style appealing. There was a genuineness about this style of clothing, much of which was available only at L.L. Bean. In today's marketplace, so much looks the same from one retailer to another, and the truly unique has become harder and harder to find. Of course, we had a number of L.L. Bean items arrive in the mail this year, and we also visited several retail locations during the past year. However, it's just not the same as a generation ago. I know that it just isn't all L.L. Bean's fault. I have certainly grown and changed in many ways due to many experiences and challenges that life has afforded me in the intervening years. We can't help but change and grow. It is a fascinating aspect of human life. Part of what makes returning to these older catalogs interesting is remembering life - oneself and others years ago - and thereby gaining a glimpse at how much oneself and the world have changed. Anyway, enough rambling.
On the Fourth Day of Christmas - L.L. Bean Christmas 1983.
One more thing as long as I'm at it. I would order an Irish Tweed Hat (p. 115). I'm certainly old enough for this and am finding that I need something up top to keep the cold and the damp at bay. Thinning hair is something I never thought about years ago, but it does open a whole world of possibility in tweed and tartan caps and hats. For that, I am grateful and a bit warmer.